Project page: Redoxon

Objective

Evolve Redoxon from an "Immunity-centric” positioning to a "Health Protection” powerhouse. Develop a modern, science-expressive identity, clear portfolio navigation, and kid-friendly assets while safeguarding core equities.

Key Services

Brand Identity
Brand World
Graphic Innovation
Graphic Business Protection

Core Team

Jacqueline Denham, Eleonora Fuochi, Darryl Ng

Outcomes

Delivered a new design that effectively communicates the brand’s updated positioning and enhances consumer navigation.
EyeSee test results met standards, demonstrating strong standout and navigation.
Created a new character for the kids' portfolio, reinforcing our iconic hexagon asset and establishing personality principles.
Trademarked the keystone.

Launch

25/'26 - ASEAN, LATAM & the Middle East
Brand World Launch Oct '25 - Brand Frame and assets

Pack Design

An ownable and modern pack design that brings to life the brand’s equity and science while driving easy shelf navigation and benefit communication.

Brand Identity

Our keystone grip logo embodies our strong, radiating take on protection. Much like a hand gripping an object, this mark represents protection, guardianship and reassurance.

Distinctive Brand Asset

Our "Glass Half Full" visually captures the multi-sensory, flavorful burst that Redoxon provides, uplifting both taste buds and spirits. It celebrates the optimistic “Glass Half Full" approach to life, reflecting the confidence and protection that comes from knowing your health is in expert hands.

Distinctive Brand Asset

The Redoxon hexagon serves as our powerful visual symbol of daily uncompromising protection. Used throughout our brand world from framing imagery to anchoring key packaging elements, the hexagon radiates strong reassurance and guardianship while uniting our brand across all touchpoints.

Key Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime.

Kid's Character

Hexi is a symbol of strength, protection and a friendly companion for children on their health journey. With an optimistic personality Hexi can become a health champion for young consumers.

Graphic Adaptation

The team developed color printing proofs to identify the best method for replicating the metallic silver effect on the packaging. We also adapted the design for various packaging formats across regions, ensuring market consistency.

Project

Redoxon: Brand Redesign

Project

Redoxon: Brand Redesign

Objective

Evolve Redoxon from an "Immunity-centric” positioning to a "Health Protection” powerhouse. Develop a modern, science-expressive identity, clear portfolio navigation, and kid-friendly assets while safeguarding core equities.

Key Services

Brand Identity
Brand World
Graphic Innovation
Graphic Business Protection

Core Team

Jacqueline Denham, Eleonora Fuochi, Darryl Ng

Outcomes

Launch

25/'26 - ASEAN, LATAM & the Middle East
Brand World Launch Oct '25 - Brand Frame and assets

Pack Design

An ownable and modern pack design that brings to life the brand’s equity and science while driving easy shelf navigation and benefit communication.

Brand Identity

Our keystone grip logo embodies our strong, radiating take on protection. Much like a hand gripping an object, this mark represents protection, guardianship and reassurance.

Distinctive Brand Asset

Our "Glass Half Full" visually captures the multi-sensory, flavorful burst that Redoxon provides, uplifting both taste buds and spirits. It celebrates the optimistic “Glass Half Full" approach to life, reflecting the confidence and protection that comes from knowing your health is in expert hands.

Distinctive Brand Asset

The Redoxon hexagon serves as our powerful visual symbol of daily uncompromising protection. Used throughout our brand world from framing imagery to anchoring key packaging elements, the hexagon radiates strong reassurance and guardianship while uniting our brand across all touchpoints.

Key Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime.

Kid's Character

Hexi is a symbol of strength, protection and a friendly companion for children on their health journey. With an optimistic personality Hexi can become a health champion for young consumers.

Graphic Adaptation

The team developed color printing proofs to identify the best method for replicating the metallic silver effect on the packaging. We also adapted the design for various packaging formats across regions, ensuring market consistency.

Project

Redoxon: Brand Redesign

Project

Redoxon: Brand Redesign

Objective

Evolve Redoxon from an "Immunity-centric” positioning to a "Health Protection” powerhouse. Develop a modern, science-expressive identity, clear portfolio navigation, and kid-friendly assets while safeguarding core equities.

Key Services

Brand IdentityBrand WorldGraphic InnovationGraphic Business Protection

Core Team

Jacqueline Denham, Eleonora Fuochi, Darryl Ng

Outcomes

Launch

25/'26 - ASEAN, LATAM & the Middle EastBrand World Launch Oct '25 - Brand Frame and assets

Pack Design

An ownable and modern pack design that brings to life the brand’s equity and science while driving easy shelf navigation and benefit communication.

Brand Identity

Our keystone grip logo embodies our strong, radiating take on protection. Much like a hand gripping an object, this mark represents protection, guardianship and reassurance.

Distinctive Brand Asset

Distinctive Brand Asset

The Redoxon hexagon serves as our powerful visual symbol of daily uncompromising protection. Used throughout our brand world from framing imagery to anchoring key packaging elements, the hexagon radiates strong reassurance and guardianship while uniting our brand across all touchpoints.

Key Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime.

Kid's Character

Hexi is a symbol of strength, protection and a friendly companion for children on their health journey. With an optimistic personality Hexi can become a health champion for young consumers.

Graphic Adaptation

The team developed color printing proofs to identify the best method for replicating the metallic silver effect on the packaging. We also adapted the design for various packaging formats across regions, ensuring market consistency.

Brand Identity
Brand World
Graphic Innovation
Graphic Business Protection

25/'26 - ASEAN, LATAM & the Middle East
Brand World Launch Oct '25 - Brand Frame and assets