Project page: Elevit

Objective

Evolve the Elevit Design & Brand World to help the brand firmly position itself as a global category leader that supports consumers from pre-conception through the first 2000 days. Continiously engage new parents with modern and relevant communication.

Key Services

Brand Identity
Brand World
Product Research
Science Storytelling
Graphic Innovation
Graphics Business Protection

Core Team

Jacqueline Denham, Beth Roberts, Darryl Ng, Jemma Klein, Guillermo Gironelli

Outcomes

Pack Design validated via EyeSee research
- Higher purchase intent compared to the current design; China: 32.4% vs. 23.9%, Russia: 18.3% vs. 16.2%
- Meets visibility, navigation, and purchase intent standards.
- Improved findability with a stronger brand block on shelf.
- Clearer icons and variants enhance navigation.
- Emotional cues of love and care are amplified.
- Elevit logo trademarked in key markets.
Brand World Frame and assets deployed Nov ‘25
New Design for Elevit Essentials to drive penetration into low income markets ‘26’27
Fertility Science Video for HCP’s Nov’25

Launch

2025: China and key EMEA markets
2026: Mexico
2026/2027: AUS/Japan, Elevit Essentials (low income markets)

Pack Design

An ownable and modern pack design that brings to life the brand’s credibility while driving a strong emotional connection and clear navigation.

Brand World

A rich world that strengthens the brand's equity while engaging new parents with credibility and empowerment.

Distinctive Brand Asset

Elevit’s Loveline is our Heart + Science. It represents empathy and a positive journey through life. The loop in our heart is the sweet spot where love and science are connects. Our brand’s DNA.

Physical Loveline

Typographic Loveline

Science Loveline

Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime.

Graphic Adaptation

SGM ensured global consistency and managed the complete artwork process for Elevit’s 2023 redesign, optimizing master artworks by focusing on pillars instead of sites, resulting in approximately 50 master artworks for 7 pillars.

Science Storytelling

Fertility is a growing challenge affecting 1 in 6 people around the world. Elevit Science Motion communicates to HCP’s around the world the benefits of our products and how the brand can support consumers in this important time.

Project

Elevit: Brand Redesign

Project

Elevit: Brand Redesign

Objective

Evolve the Elevit Design & Brand World to help the brand firmly position itself as a global category leader that supports consumers from pre-conception through the first 2000 days. Continiously engage new parents with modern and relevant communication.

Key Services

Brand Identity
Brand World
Product Research
Science Storytelling
Graphic Innovation
Graphics Business Protection

Core Team

Jacqueline Denham, Beth Roberts, Darryl Ng, Jemma Klein, Guillermo Gironelli

Outcomes

Launch

Pack Design

An ownable and modern pack design that brings to life the brand’s credibility while driving a strong emotional connection and clear navigation.

Brand World

A rich world that strengthens the brand's equity while engaging new parents with credibility and empowerment.

Distinctive Brand Asset

Elevit’s Loveline is our Heart + Science. It represents empathy and a positive journey through life. The loop in our heart is the sweet spot where love and science are connects. Our brand’s DNA.

Physical Loveline

Typographic Loveline

Science Loveline

Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime.

Graphic Adaptation

SGM ensured global consistency and managed the complete artwork process for Elevit’s 2023 redesign, optimizing master artworks by focusing on pillars instead of sites, resulting in approximately 50 master artworks for 7 pillars.

Science Storytelling

Fertility is a growing challenge affecting 1 in 6 people around the world. Elevit Science Motion communicates to HCP’s around the world the benefits of our products and how the brand can support consumers in this important time.

Project

Elevit: Brand Redesign

Project

Elevit: Brand Redesign

Objective

Evolve the Elevit Design & Brand World to help the brand firmly position itself as a global category leader that supports consumers from pre-conception through the first 2000 days. Continiously engage new parents with modern and relevant communication.

Key Services

Brand IdentityBrand WorldProduct ResearchScience StorytellingGraphic InnovationGraphics Business Protection

Core Team

Jacqueline Denham, Beth Roberts, Darryl Ng, Jemma Klein, Guillermo Gironelli

Outcomes

Launch

Pack Design

An ownable and modern pack design that brings to life the brand’s credibility while driving a strong emotional connection and clear navigation.

Brand World

A rich world that strengthens the brand's equity while engaging new parents with credibility and empowerment.

Distinctive Brand Asset

Elevit’s Loveline is our Heart + Science. It represents empathy and a positive journey through life. The loop in our heart is the sweet spot where love and science are connects. Our brand’s DNA.

Physical Loveline

Typographic Loveline

Science Loveline

Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime.

Graphic Adaptation

SGM ensured global consistency and managed the complete artwork process for Elevit’s 2023 redesign, optimizing master artworks by focusing on pillars instead of sites, resulting in approximately 50 master artworks for 7 pillars.

Science Storytelling

Fertility is a growing challenge affecting 1 in 6 people around the world. Elevit Science Motion communicates to HCP’s around the world the benefits of our products and how the brand can support consumers in this important time.

Brand Identity
Brand World
Product Research
Science Storytelling
Graphic Innovation
Graphics Business Protection