/01 Foundational Product Insights
What it is: Product focused research that helps to inform product strategy and concept creation, uncovering category and segment specific served and underserved needs via methodologies such as; category appraisals, sensory attribute testing, and consumer usage-journey mapping.
What it delivers: Qualitative and quantitative insights to aid our ‘where to play’ choices and action standards on ‘how to win’, leading to clarity on product and innovation specific strategies that ultimately lead to the creation of new projects.
What it is: Product focused research that helps to inform product strategy and concept creation, uncovering category and segment specific served and underserved needs via methodologies such as; category appraisals, sensory attribute testing, and consumer usage-journey mapping.
What it delivers: Qualitative and quantitative insights to aid our ‘where to play’ choices and action standards on ‘how to win’, leading to clarity on product and innovation specific strategies that ultimately lead to the creation of new projects.
/02 Science Insights
What it is: A human-centric approach to brand and product science storytelling, with the goal to demystify our communications to ensure our science is understood and perceived to be unique and differentiated.
What it delivers: Consumer informed insights to aid our communication strategy and design briefs on the WHAT and HOW of our science; the WHAT includes the semantics (recommendations on language to use) and semiotics (recommendations on visual codes and cues), and the HOW includes how we specifically tell the mode-of-action story (recommendations on how best to demystify how the product works).
What it is: A human-centric approach to brand and product science storytelling, with the goal to demystify our communications to ensure our science is understood and perceived to be unique and differentiated.
What it delivers: Consumer informed insights to aid our communication strategy and design briefs on the WHAT and HOW of our science; the WHAT includes the semantics (recommendations on language to use) and semiotics (recommendations on visual codes and cues), and the HOW includes how we specifically tell the mode-of-action story (recommendations on how best to demystify how the product works).
/03 Product Research
What it is: Product focused research within a specific project (and typically approved concept), e.g.; sensory panels, performance testing (packaging handling) and consumer home-usage testing.
What it delivers: Data generation to bring insight to inform our ‘product profile’ choices and validate that the final product proposition meets our objectives. Ensuring our development process and ultimate innovation outputs are consumer centric and optimised to drive remarkable experiences and product loyalty.
What it is: Product focused research within a specific project (and typically approved concept), e.g.; sensory panels, performance testing (packaging handling) and consumer home-usage testing.
What it delivers: Data generation to bring insight to inform our ‘product profile’ choices and validate that the final product proposition meets our objectives. Ensuring our development process and ultimate innovation outputs are consumer centric and optimised to drive remarkable experiences and product loyalty.
/04 Product Claims
What it is: Targeted low cost (i.e. non-clinical) product in-use testing with the goal of usage-based data generation to enable product experience claims.
What it delivers: Sensory and experience claims generation (eg ‘new’, ‘improved’, ‘great tasting’), supplementing our product innovation communications and helping to drive perceptions of unique and different.
What it is: Targeted low cost (i.e. non-clinical) product in-use testing with the goal of usage-based data generation to enable product experience claims.
What it delivers: Sensory and experience claims generation (eg ‘new’, ‘improved’, ‘great tasting’), supplementing our product innovation communications and helping to drive perceptions of unique and different.
/01 Futuring
What it is: Proactively envisioning the future of our brands and the broader landscape of consumer health. We look to synthesize a variety of inputs including consumer insights, emerging technology trends, societal shifts, and foresight, to creates forward-thinking concepts and scenarios that challenge the status quo and inspire ‘what could be’.
What it delivers: Thought-provoking ideas and provocations that serve as catalysts for new projects and initiatives. Helping to guide our strategic direction, ensuring that we stay ahead of industry trends and the future needs of consumers.
What it is: Proactively envisioning the future of our brands and the broader landscape of consumer health. We look to synthesize a variety of inputs including consumer insights, emerging technology trends, societal shifts, and foresight, to creates forward-thinking concepts and scenarios that challenge the status quo and inspire ‘what could be’.
What it delivers: Thought-provoking ideas and provocations that serve as catalysts for new projects and initiatives. Helping to guide our strategic direction, ensuring that we stay ahead of industry trends and the future needs of consumers.
/02 Brand Identity(2D & 3D)
What it is: Translating the foundational brand strategy; hive, character and architecture, we create remarkable visual and physical designs that reflect the core values of a brand.
What it delivers: Distinctive, differentiated and inclusive brand equity building assets and principles ready to be deployed in the Brandworld. Output includes; brand mark, typography, colour-material-finish (CMF), shape, iconography, illustrations, photography, motion/video, and sonics.
What it is: Translating the foundational brand strategy; hive, character and architecture, we create remarkable visual and physical designs that reflect the core values of a brand.
What it delivers: Distinctive, differentiated and inclusive brand equity building assets and principles ready to be deployed in the Brandworld. Output includes; brand mark, typography, colour-material-finish (CMF), shape, iconography, illustrations, photography, motion/video, and sonics.
/03 Brand World
What it is: The combination of a brand’s distinctive assets and communication strategies, realized across all touch-points of the consumer journey.
What it delivers: Coherent packaging design ensuring we are found and understood at shelf, and consistent brand experiences that drive familiarity and recall. Our BrandWorld touchpoint scope includes; packaging, visual merchandising, e-commerce content, social media design, web and app design, UX/UI design, campaign design assets and brand stewardship.
What it is: The combination of a brand’s distinctive assets and communication strategies, realized across all touch-points of the consumer journey.
What it delivers: Coherent packaging design ensuring we are found and understood at shelf, and consistent brand experiences that drive familiarity and recall. Our BrandWorld touchpoint scope includes; packaging, visual merchandising, e-commerce content, social media design, web and app design, UX/UI design, campaign design assets and brand stewardship.
/04 Science Storytelling
What it is: A human and brand-centric approach to brand and product science storytelling, we work to simplify the complex, while remaining true to our brand values.
What it delivers: Science visualisation, focused on congruency with our broader brand assets, and humanising our points of difference and the reasons to believe in them.
What it is: A human and brand-centric approach to brand and product science storytelling, we work to simplify the complex, while remaining true to our brand values.
What it delivers: Science visualisation, focused on congruency with our broader brand assets, and humanising our points of difference and the reasons to believe in them.
/05 Product Experience Design
What it is: Unique and ownable experience design concepts and prototypes for research that encompass look, feel and use; embedding inclusivity and sustainability by design; and set clear design intent for realisation.
What it delivers: Remarkable and inclusive design concepts that effectively balance the needs of the consumer (desirability and inclusivity), business (viability), manufacturing (feasibility), and environmental responsibility (sustainability impacts).
What it is: Unique and ownable experience design concepts and prototypes for research that encompass look, feel and use; embedding inclusivity and sustainability by design; and set clear design intent for realisation.
What it delivers: Remarkable and inclusive design concepts that effectively balance the needs of the consumer (desirability and inclusivity), business (viability), manufacturing (feasibility), and environmental responsibility (sustainability impacts).
/01 Packaging Strategy
What it is: Synthesizing a broad array of insights, including portfolio data, annual procurement spend, manufacturing strategy, technology innovation, and sustainability trends, to identify strategic focus areas with scope ranging from Bayer division to individual manufacturing site or brand.
What it delivers: Actionable ‘where to play’ recommendations for projects and strategic initiatives, targeting high-impact outcomes including (individually or in combination); GM enhancement, resilience, user-experience and environmental sustainability.
What it is: Synthesizing a broad array of insights, including portfolio data, annual procurement spend, manufacturing strategy, technology innovation, and sustainability trends, to identify strategic focus areas with scope ranging from Bayer division to individual manufacturing site or brand.
What it delivers: Actionable ‘where to play’ recommendations for projects and strategic initiatives, targeting high-impact outcomes including (individually or in combination); GM enhancement, resilience, user-experience and environmental sustainability.
/02 Packaging Innovation
What it is: Realisation of concept design intent, balancing the needs of the consumer (desirability), our business (viability), our manufacturing (feasibility & resiliency), and the environment (responsibility).
What it delivers: Differentiated packaging experiences that enhance our innovations, drive loyalty, and deliver commercial impact by balancing the needs of the consumer (desirability), our business (viability), our manufacturing (feasibility & resiliency), and the environmental (responsibility).
What it is: Realisation of concept design intent, balancing the needs of the consumer (desirability), our business (viability), our manufacturing (feasibility & resiliency), and the environment (responsibility).
What it delivers: Differentiated packaging experiences that enhance our innovations, drive loyalty, and deliver commercial impact by balancing the needs of the consumer (desirability), our business (viability), our manufacturing (feasibility & resiliency), and the environmental (responsibility).
/03 Graphic Innovation
What it is: Enabling the realisation of visual design concepts into printed components. Key activities include; technical design direction, print-method and packaging material strategy, print layering, pantone and colour strategy.
What it delivers: Faithful translation of visual design intent into physical BrandWorld touchpoints (eg packaging, POS), while ensuring consistency and quality standards are met.
What it is: Enabling the realisation of visual design concepts into printed components. Key activities include; technical design direction, print-method and packaging material strategy, print layering, pantone and colour strategy.
What it delivers: Faithful translation of visual design intent into physical BrandWorld touchpoints (eg packaging, POS), while ensuring consistency and quality standards are met.
/04 Graphic Business Protection
What it is: Graphic artwork maintenance activities to support all essential business needs including line extensions (product size, flavour), site transfers, regulatory and country driven content changes, and cost savings.
What it delivers: Realisation of Bayer strategic programs (i.e. Skyfall- network optimization; GAIA – packaging sustainability), in addition to ensuring the continuity of our base business through quality, colour consistency, compliance and GM optimization of our printed components.
What it is: Graphic artwork maintenance activities to support all essential business needs including line extensions (product size, flavour), site transfers, regulatory and country driven content changes, and cost savings.
What it delivers: Realisation of Bayer strategic programs (i.e. Skyfall- network optimization; GAIA – packaging sustainability), in addition to ensuring the continuity of our base business through quality, colour consistency, compliance and GM optimization of our printed components.
/05 Packaging Business Protection
What it is: Packaging Engineering maintenance activities to support all essential business needs including; line extensions (eg product size, flavour), site transfers, material and component changes (including sustainability), and cost savings.
What it delivers: Realisation of Bayer strategic programs (eg Skyfall – network optimization, GAIA – packaging sustainability, portfolio optimisation), in addition to ensuring the continuity of our base business through quality, compliance, supply chain resilience, and GM optimization of our packaging portfolio.
What it is: Packaging Engineering maintenance activities to support all essential business needs including; line extensions (eg product size, flavour), site transfers, material and component changes (including sustainability), and cost savings.
What it delivers: Realisation of Bayer strategic programs (eg Skyfall – network optimization, GAIA – packaging sustainability, portfolio optimisation), in addition to ensuring the continuity of our base business through quality, compliance, supply chain resilience, and GM optimization of our packaging portfolio.
/06 Environmental Claims
What it is: Oversight of certified life cycle analyses (LCA) to evaluate the environmental impact of our packaging from production to disposal. Enabling the creation of scientifically accurate and regulatory compliant sustainability claims for communications with consumers, customers and shareholders.
What it delivers: Enhanced trust in our products, brands and business, informing consumers purchase decisions and performance vs our defined sustainability goals.
What it is: Oversight of certified life cycle analyses (LCA) to evaluate the environmental impact of our packaging from production to disposal. Enabling the creation of scientifically accurate and regulatory compliant sustainability claims for communications with consumers, customers and shareholders.
What it delivers: Enhanced trust in our products, brands and business, informing consumers purchase decisions and performance vs our defined sustainability goals.
/07 Data Analytics & Reporting
What it is: Accountability for our packaging data (scope, integrity and maintenance), ensuring a single source of complete, accurate and accessible data.
What it delivers: Data insights to inform packaging portfolio strategy and the data foundation for Extended Producer Responsibility (EPR) reporting, eg quantification of material utilization.
What it is: Accountability for our packaging data (scope, integrity and maintenance), ensuring a single source of complete, accurate and accessible data.
What it delivers: Data insights to inform packaging portfolio strategy and the data foundation for Extended Producer Responsibility (EPR) reporting, eg quantification of material utilization.
