Objective
Our goal was to develop and launch Magnesium-based soft chews to deliver fast relief you can trust, while leveraging MiraLAX’ gentle equity. MiraLAX megabrand strategy is to expand across constipation relief and daily care JTBD, with approachable and good-for-you solutions. Fast relief is a key JTBD for constipation sufferers, but oftentimes is coupled with fear of side effects.
Key Services
Brand Identity, Brand World, Packaging Innovation, Graphic Innovation, Graphics Business Protection
Core Team
Michael Scrivana, Monica OMalley, JD English