Project page: Berocca

Objective

Berocca's portfolio required a modern and unified design system to effectively showcase three energy benefit areas, emphasize single-ingredient options, and highlight our science and multi-sensory experience.

Key Services

Brand Identity
Brand World
Graphic Innovation
Graphic Business Protection

Core Team

Jacqueline Denham, Eleonora Fuochi

Outcomes

The new Berocca design successfully met all Action Standards.
Purchase intent increased from 49% to 58%.
The design enables clear understanding and intuitive navigation across demand spaces.
Significant uplift in shelf purchases specifically for the Immunity line.
Strong consideration and purchase of innovation SKUs, contributing to a 27% value growth compared to the previous design, attracting consumers from the non-user pool.
Significantly improved pack hierarchy navigation confirmed by eye tracking heatmap.
Logo, bullet and burst trademarked in all key countries/markets.

Launch

Launched Q1' 2025 in key regions: UK, France, Australia, and ASEAN. Brand World and all assets deployed across all markets by October 2025.

Pack Design

A bold and vibrant design that delivers on the energy positioning while ensuring easy shelf navigation and clear benefit communication.

Brand World

Berocca has established Design Principles: Dynamic Motion, Science You Can Feel, and Sparking Positivity to inspire experiences at every touchpoint. Our Brand World is fueled by a dynamic, vibrant flow of energy that ignites your best.

Distinctive Brand Asset

Ignited by a powerful spark, our Berocca bullet represents the dynamic and ever-present force that unlocks life’s possibilities. Boldly enlarged and cleanly cropped, the bullet, delivers clarity, energy and unmistakable impact across every touchpoint.

Distinctive Brand Asset

A multisensory celebration, where fizz, flavour and ritual come together in a moment of transformation. From the lively effervescence to the crisp and invigorating taste, every detail embodies our bullet-bursting energy.

Key Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime

Graphic Adaptation

The team created master artworks and color proofs, ensuring accurate representation of each Berocca pillar. We adapted designs for various packaging formats across regions, maintaining consistency in all markets.

Project

Berocca: Brand Redesign

Project

Berocca: Brand Redesign

Objective

Berocca's portfolio required a modern and unified design system to effectively showcase three energy benefit areas, emphasize single-ingredient options, and highlight our science and multi-sensory experience.

Key Services

Brand Identity
Brand World
Graphic Innovation
Graphic Business Protection

Core Team

Jacqueline Denham, Eleonora Fuochi

Outcomes

Launch

Launched Q1' 2025 in key regions: UK, France, Australia, and ASEAN. Brand World and all assets deployed across all markets by October 2025.

Pack Design

A bold and vibrant design that delivers on the energy positioning while ensuring easy shelf navigation and clear benefit communication.

Brand World

Berocca has established Design Principles: Dynamic Motion, Science You Can Feel, and Sparking Positivity to inspire experiences at every touchpoint. Our Brand World is fueled by a dynamic, vibrant flow of energy that ignites your best.

Distinctive Brand Asset

Ignited by a powerful spark, our Berocca bullet represents the dynamic and ever-present force that unlocks life’s possibilities. Boldly enlarged and cleanly cropped, the bullet, delivers clarity, energy and unmistakable impact across every touchpoint.

Distinctive Brand Asset

A multisensory celebration, where fizz, flavour and ritual come together in a moment of transformation. From the lively effervescence to the crisp and invigorating taste, every detail embodies our bullet-bursting energy.

Key Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime

Graphic Adaptation

The team created master artworks and color proofs, ensuring accurate representation of each Berocca pillar. We adapted designs for various packaging formats across regions, maintaining consistency in all markets.

Project

Berocca: Brand Redesign

Project

Berocca: Brand Redesign

Objective

Berocca's portfolio required a modern and unified design system to effectively showcase three energy benefit areas, emphasize single-ingredient options, and highlight our science and multi-sensory experience.

Key Services

Brand IdentityBrand WorldGraphic InnovationGraphic Business Protection

Core Team

Jacqueline Denham, Eleonora Fuochi

Outcomes

Launch

Launched Q1' 2025 in key regions: UK, France, Australia, and ASEAN. Brand World and all assets deployed across all markets by October 2025.

Pack Design

A bold and vibrant design that delivers on the energy positioning while ensuring easy shelf navigation and clear benefit communication.

Brand World

Berocca has established Design Principles: Dynamic Motion, Science You Can Feel, and Sparking Positivity to inspire experiences at every touchpoint. Our Brand World is fueled by a dynamic, vibrant flow of energy that ignites your best.

Distinctive Brand Asset

Ignited by a powerful spark, our Berocca bullet represents the dynamic and ever-present force that unlocks life’s possibilities. Boldly enlarged and cleanly cropped, the bullet, delivers clarity, energy and unmistakable impact across every touchpoint.

Distinctive Brand Asset

A multisensory celebration, where fizz, flavour and ritual come together in a moment of transformation. From the lively effervescence to the crisp and invigorating taste, every detail embodies our bullet-bursting energy.

Key Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime

Graphic Adaptation

The team created master artworks and color proofs, ensuring accurate representation of each Berocca pillar. We adapted designs for various packaging formats across regions, maintaining consistency in all markets.

Brand Identity
Brand World
Graphic Innovation
Graphic Business Protection