Project

Phytohustil: Brand Redesign

Project

Phytohustil: Brand Redesign

Phytohustil banner

Phytohustil banner

Objective

Elevate Phytohustil into an umbrella brand across dry and wet cough with a modern, distinctive pack system that signals efficacy and herbal superiority

Key Services

Brand Identity, Brand World, Pack Business Protection, Graphic Innovation, Graphic Business Protection

Core Team

Catherine Glynn, Fabrizio Calabretta

Outcomes

Eye See Research confirmed all action standards met.
New Design 2 achieved 81% shelf visibility after 5 seconds, vs. 59% for current design.
Perceived as more modern and relevant by consumers. Messaging emphasizes modernity, relevance, and innovation.
Strong asset development for packaging and brand touchpoints.

Launch

New Design 2026

Brand Identity

Our team has redefined its visual identity to more effectively convey the brand's natural essence and the product's performance within a sustainable and "green" environment.

Packaging Design phytohustil

Packaging Design

We recognized that modernization is essential for paving a successful future for the brand, which includes establishing a strong Masterbrand Identity complemented by a straightforward and efficient system of offerings.

Brand World

Our design inspiration drew from nature, exploring a vibrant world of color beyond just "green." We incorporated semiotic codes of color and imagery, as well as effective organization of information and typography.

We Are PX

We Are PX