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Project

Iberogast: Brand Redesign

Project

Iberogast: Brand Redesign

iberogast banner
iberogast banner

Objective

Establish Iberogast as a leader in gut health combining the power of nature and science to deliver multi-symptom, clinically-proven benefits.
 

Key Services

Brand Identity
Brand World
Graphic Innovation
Graphic Business Protection
 

Core Team

Jacqueline Denham, Beth Roberts, Michele Witenko, Martha Seidner, Fabrizio Calabretta

Outcomes

Nielsen Test
  • New design met all Action Standards and outperforms current design across key.
  • Successfully achieved the business objective of modernizing the brand and improving its ability to drive purchase.
  • The design effectively communicated uniqueness and naturalness attributes, further enhancing Iberogast’s forward momentum and natural proposition.
  • Iberogast Burst has been trademarked in all key countries/markets.

Launch

Global Design Launch:
2021/22 - EMEA
2025 - US/AUS
 
Brand World: November 2025
Iberogast before and after
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Pack Design

A modern and fresh design that brings to life the power of nature while driving easy navigation across the range.
Iberogast design idea

Design Idea - The Power of Nature

To transform gut health by harnessing the power of nature with the precision of science — delivering uncompromised relief that restores, balances, builds trust, and transforms lives.
nature at work Iberogast

Design Principle - Nature at Work

A harmonious blend of nature's beauty and its effective benefits, celebrating nature’s intelligence. Simple organic forms and scientific precision coexist in perfect balance. Iberogast embodies the reassurance of nature alongside the reliability of science.
Iberogast Crafted with Precision

Design Principle - Crafted with Precision:

Science and knowledge presented with simplicity and care. This principle embodies a warm and approachable view of science, blending friendly scientific language with the elegance of nature and straightforward graphics.
Iberogast grounded confidence

Design Principle - Grounded Confidence

Trust and confidence in effective solutions create an uplifting world filled with the positivity of making the right choice. Through vibrant photography and a bold color palette, the Iberogast brand reflects the renewal of nature's strength.
Iberogast brand assets

Key Brand Assets

A rich asset toolbox allows for a cohesive brand expression that continues to build our equity overtime.
Graphic Adaptation iberogast

Graphic Adaptation

The team created fast-track master artworks and managed adaptations for different regions to meet complex registration requirements, including designs for Germany, the United States, Switzerland, and ASEAN. We also explored and implemented inside printing techniques, transitioning the material from 100% virgin to FSC Mix material.
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All Work

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All Work

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We Are PX
We Are PX