Project

One A Day: Brand Redesign

Project

One A Day: Brand Redesign

One a day banner

One a day banner

Objective

In a crowded VMS aisle, One A Day lacked modern relevance and clarity; a redesign was needed to elevate distinctive assets, simplify navigation, and reinforce trust to drive love and choice.

Key Services

Brand Identity, Brand World, Pack Business Protection, Graphic Innovation, Graphic Business Protection

Core Team

Michele Witenko, Carla Pinto, Scott Soleimani, Monica O'Malley

Outcomes

40% of portfolio shows purchase intent uplift; Prenatal and Gummies validate equity building priorities.‍
Validated by Hotspex and NIQ Neuro; pack scores in NIQ top 20%.
Clearer hierarchy and icons reduce clutter, enhancing comprehension and fast pack navigation.
Stronger brand blocking reshapes aisle behavior; competitors become less engaged at shelf.
Unified architecture across Men’s and Women’s; increased appeal among Women’s and 50+ shoppers.
Distinctive, ownable assets created, strengthening recognition, recall, and long-term brand equity.

Launch

Q3' 2025 - North America

Brand Hive

We partnered with the Marketing and aligned on the repositioning One A Day as “the ONE for me.”

Brand Identity

Our Team developed a modern, ownable identity that amplifies the ‘One’ distinctive asset, cuts category noise, simplifies shelf navigation and messaging.

package design OAD

Package Design

We created a design system to unify and simplify the pack to enhance shopability and clear navigation.

Brand World

We envisioned the full brand experience with vibrant visuals, genuine lifestyle photography and consistent use of our ‘One’ and the color Orange.

OAD Old New

OAD products image

Graphic adaptation OAD

Graphic Adaptation

The team executed portfolio color work to ensure print accuracy and consistency with high quality standards upheld from design intent.

We Are PX

We Are PX