Project

Grow-up Elevit Kids

Project

Grow-up Elevit Kids

Elevit kids NPD banner

Elevit kids NPD banner

Objective

To enable Elevit’s continued expansion beyond it’s core pregnancy offering, we needed to create a memorable identity for the kids range to stand-out in China's crowded online supplement marketplace.

Key Services

Brand Identity, PX Design, Pack Strategy, Pack Innovation, Graphic Innovation, Graphic Business Protection

Core Team

Darryl NgI, Loannis Alexandris, John Feng, Ning Gong, Yimu Yang

Outcomes

Achieved great sales performance on EC platforms to become:
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1) TOP 1 Newly launched product in Kids Cal/Fe/Zn segment
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2) The 2nd best-selling product in infant & kid Mineral/Vitamin segment

Elevated Elevit’s positioning from pregnancy to family wellness.

Packaging engages consumers through storytelling and interaction and strengthens emotional ties with children while providing reassurance to parents.

Packaging ranked as the 3rd most mentioned positive trait by consumers."

Launch

Q4’ 2024 / Brightchew Q3’ 2025

Elevit kids character

Brand Identity

Created a suite of unique animal characters that signal product benefits (e.g., a giraffe for calcium and growth), building a cohesive visual narrative across the range and enabling future extensions.

Growup packshot family set - Elevit kids

Brightchew background - elevit kids

Packaging Design & Engineering

The interactive experience fosters emotional connection with kids, transforming supplement-taking into a moment of joy and encouraging daily consumption.

Fully enclosed carton design prevents foreign matter intrusion, ensuring sachets remain clean and safe for direct oral use. Ultra-high barrier material, validated through dozens of filling and pasteurization tests, supports a 24-month shelf life—no preservatives required. Drop-tested 50 times, proven to maintain integrity with zero leakage across 300,000+ units sold.

Wechat img - Elevit kids

Graphic Management

Expertly crafted artwork enables seamless production while bringing the “Growup” giraffe joy to life—inside and out.

We Are PX

We Are PX